Mobile Phone Research

section of Communications and Multimedia Research on Commonest Auto brisk in Yola Peace Adewunmi Funmilayo An Assignment Submitted to the Department of Communication and Multimedia School of Information Technology and Communications In partial fulfillment of The requirements for the completion of CMD 450 (Advertising Research) Prof. Samuel Tesunbi Course Instructor Yola, State of Adamawa, Nigeria 22nd April, 2013 parry OF CONTENT face-lift. INTRODUCTION. PURPOSE OF STUDY. .. METHOD. . literature REVIEW. RESULTS.. RECOMMENDATION.. REFERENCE PAGE. POWER POINT APPENDIX. ABSTRACT The enquiry mail preference of officious audios among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most handlingd mobile brand.Using quantitative method, three hundred students were selected using convenient sampling, therefrom ccc questionnaires were distributed among AU N students, After analyzing the information gotten from the check into Using SPSS Blackberry bold 5,4 Blackberry curve and Blackberry torch mobile earpieces were the most used and preferred mobile brand in AUN followed by I phones 4 and 5 then Samsung S3 and S4. INTRODUCTION A mobile phone is a handheld device that can string and receive telephone c e very(prenominal)(prenominal)s everyplace a radio link while moving around a wide geographic area.Modern mobile phones support a wide variety of other services such as text messaging, MMS, E-mail, short grip wireless communications like infrared and Bluetooth, internet access, lineage applications, gaming and photography. meandering(a) phones have become an essential part of every persons life, it is now one of the common means of communication over time, therefore communication has been made easy most businesses have grown exceedingly, a lot jobs are less stressful, family and friends have been able to strengthen their kinship by means of and finished the use of mobile phones.Using Nigeria as an example, back in recently 90s when mobile phones were not so common brands such as Samsung, Nokia, Bird, Sendo etc, were the except useable mobile phones in black and white, as time went on yellow and blue screens came along until geezerhood later when camera phones and modify screens emerged, this has given a lot of people the opportunity to choose from all kinds of brands all over the world.Looking back to the mobile phone brands were available and the mobile brands available know, it is safe to say the next thing on everyones mind is what mobile brand to use, the different functions and services mobile phone producers have to liberty chit would determine how and why a person or a group of people would be loyal to a particular mobile phone brand. In this courtship blackberry PURPOSE AND SIGNIFICANCE The purpose of this study is to identify the most preferred brand of mobile phone used among students of t he American University of Nigeria.After analyzing the results gotten from the come off blackberry emerged the most preferred brand of mobile phone among students at AUN. This results would help a start-up business for mobile phones know which brands to stock in this case blackberry, I phones and Samsung phones, having the knowledge of how loyal AUN students are towards a particular brand is also paramount to a phone dealer in cases of phone loss, phone damage and replacement, This study could be used as a point of reference for gathering information about mobile phone preference among students of AUN. LITERATURE REVIEWIn recent times mobile phones have become a part our lives, the introduction of the 1st generation of mobile handsets networks in the early 1980s started a gradual process that has fundamentally changed the way people communicate. Even children from the age of 12 have mobile phones some parents say it is a way of supervise their childrens activities. Charles Guertler , (2001) said I got my first phone in the one-seventh grade over the years I have owned a phone, I have noticed my dependence on the device increase. Personally, I cannot see how I would get through my day-to-day life without my cell phone.Over the many years I have owned a phone, I have noticed my dependence on the device increase. I got my first phone in the seventh grade. It was a simple phone it did not have any special features. I primarily had it so that I could call my mom if I was staying late after school or if baseball practice ended early and I needed to be picked up. Throughout the years, every new phone I got became more than advanced, and I started using it to do more things. I am now on my fifth phone, which is a Blackberry. I use it for everything.Living without a mobile phone is as good as walking corps, because you hardly know whats happening around you, Alessandra et all. (2009) expressed that mobile culture has evolved, where the phone becomes a key social and cultural tool. Having a mobile phone is like having a license or an I. D card, without it METHOD The independent market research a study on mobile phone preference of only students of the American University of Nigeria, consisted of using a sample size of ccc students Which were selected using contrivance sampling , 300 questionnaires were distributed among the selected students at different times. 25 questionnaires were handed out and make full on the 5th of April, 2013 in Dorm BB, DD, FF and the cafeteria from 1000am -600pm. 93 questionnaires were filled out on the 6th of April, 2013 at Volpi girls, Volpi boys, cafeteria, Dorm EE and AA from 500PM-835PM. 82 questionnaires were answered on the 9th of April, 2013 between 600pm-900pm at Art and science, POH, Dorm DD and EE. The SPSS would be used to interpret the data. RESULT/DISCUSSIONS Gender Frequency share sensible percentage accumulative pct Valid manlike 145 48. 3 48. 3 48. 3 young-bearing(prenominal) person 155 51. 5 1. 7 100. 0 Total 300 100. 0 100. 0 In table 1, 51. 7% of female answered the questionnaires and 48. 3% of male answered the questionnaires it is obvious that more females answered the questionnaire than the males. Age Frequency Percent Valid Percent Cumulative Percent Valid 16-20 yrs 137 45. 7 45. 7 45. 7 21-24 yrs 115 38. 3 38. 3 84. 0 25-30 yrs 48 16. 0 16. 0 100. 0 Total 300 100. 0 100. 0 In table 2, students were asked to pick their age range and the majority came from the age range of 16-20 years with 45. %, 21-24 years with 38. 3% and lastly 16% from the age range of 25-30years. Household income Frequency Percent Valid Percent Cumulative Percent Valid N150,000-350,000 24 8. 0 8. 0 8. 0 Above N350,000-500,000 58 19. 3 19. 3 27. 3 Above N500,000-1,000,000 68 22. 7 22. 7 50. 0 Above 1,000,000 150 50. 0 50. 0 100. 0 Total 300 100. 0 100. 0 Above is a table that shows the general household income per month, 50% agreed that their household income per month is h igher up 1 million, 22. % said that their household income is N500, 000-N1, 000,000, 19. 3% said N350, 000-500,000 and 8% agreed that their household income is N150,000-N350,000 therefore a majority of AUN student household earn from N350,000-above N1,000,000 monthly. Level of Education Frequency Percent Valid Percent Cumulative Percent Valid cerebrate Degree 21 7. 0 7. 0 7. 0 Bachelors Degree 85 28. 3 28. 3 35. 3 Masters Degree 134 44. 7 44. 7 80. 0 Doctorate Degree 60 20. 0 20. 0 100. 0 Total 300 100. 0 100. 0 The results above shows the percentage of the breadwinners level of education, ranging from Associate class to Doctorate degree, the majority of the respondents breadwinners acquired Masters degree with 44. 7%, 28. 3% for breadwinners that have Bachelors degree and leaving those with Doctorate degree at 20% followed by breadwinners that only had Associate degrees with 7%. Mobile brand Frequency Percent Valid Percent Cumulative Percent Valid Blackberry 98 32. 7 32. 7 32. 7 I phone 68 22. 7 22. 7 55. 3 Samsung 47 15. 7 15. 7 71. 0 Nokia 21 7. 0 7. 0 78. 0 use more than 1 66 22. 22. 0 100. 0 Total 300 100. 0 100. 0 Respondents were asked which of these mobile phones they have ever used 32. 7% of them have used blackberry phones, 22. 7% said they used I phones, some respondents agreed with 22% to have used more than one of the above listed mobile brand, 15. 7% use Samsung and 7% used Nokia. It can be said that majority of the respondents used blackberry phones. No of times they replaced phones Frequency Percent Valid Percent Cumulative Percent Valid Once 110 36. 7 36. 7 36. 7 Twice 48 16. 0 16. 0 52. 7 three times 57 19. 0 19. 0 71. 7 four times 58 19. 19. 3 91. 0 more than 4 times 27 9. 0 9. 0 100. 0 Total 300 100. 0 100. 0 In other to know how many times their preferred mobile brand was replaced, 36. 7% of the respondents agreed to have replaced their phones once, while 19. 3% said four times,19% said three times, 16 % said twice a nd 9% agreed to more than four times, this boils down to the fact Majority of respondent have replaced their phones more than twice. Source of knowledge Frequency Percent Valid Percent Cumulative Percent Valid TV ad 43 14. 3 14. 3 14. 3 Radio ad 18 6. 0 6. 0 20. 3 Newspaper ad 26 8. 7 8. 7 29. Internet streamer 86 28. 7 28. 7 57. 7 Word of mouth 64 21. 3 21. 3 79. 0 more than 1 medium 63 21. 0 21. 0 100. 0 Total 300 100. 0 100. 0 All respondents were asked through which medium they got to nail about their particular mobile brands, majority of them with 28. 7% heard through the internet banner, while 21. 3% through word of mouth and 21% through more than 1 medium of the mediums listed above, 14. 3% for TV, 8. 7% through the newspaper and 6% through Radio. B Frequency Percent Valid Percent Cumulative Percent Valid Blackberry 123 41. 0 41. 0 41. 0 I phone 95 31. 31. 7 72. 7 Samsung 52 17. 3 17. 3 90. 0 Nokia 21 7. 0 7. 0 97. 0 Sony Ericson 4 1. 3 1. 3 98. 3 L. G 5 1. 7 1. 7 100. 0 Total 300 100. 0 100. 0 The table above shows what mobile brand the respondents are using,41% which happens to be the majority use blackberry phones followed by 31. 7% using I phones, 17. 3 % using Samsung and Nokia 7%, L. G with 1. 7% and lastly Sony Ericson with 1. 3%. Reason Frequency Percent Valid Percent Cumulative Percent Valid Brand name 29 9. 7 9. 7 9. 7 Touch screen 49 16. 3 16. 3 26. 0 Voice controls 13 4. 3 4. 3 30. 3 Dual cameras 8 2. 7 2. 7 33. 0 1,000s of Apps 17 5. 7 5. 7 38. 7 Mega pixel camera 8 2. 7 2. 7 41. 3 Download files 21 7. 0 7. 0 48. 3 checked more than 1 reason 155 51. 7 51. 7 100. 0 Total 300 100. 0 100. 0 Reasons for phone preference were asked and 51. 7% checked more than 1 reason and 16. 3 % agreed they preferred their phone because it has touch screen. Latest mobile Frequency Percent Valid Percent Cumulative Percent Valid Touch screen 45 15. 0 15. 0 15. 0 Voice controls 44 14. 7 14. 7 29. 7 Dual camera 51 17. 0 17. 0 46. 7 1,000s of Apps 61 20. 20. 3 67. 0 mega pixel camera 23 7. 7 7. 7 74. 7 some and All of the above 76 25. 3 25. 3 100. 0 Total 300 100. 0 100. 0 The table above shows a list of latest mobile facility and respondents were asked which one of them they were aware of 25. 3% picked some or all of the above , 20. 3% agreed to 1000s of application, 17% said dual cameras,15% touch screen, 14. 7% voice controls and 7. 7% said it was because of a mega pixel camera. Gender * Mobile brand Cross tabulation Count Mobile brand Total Blackberry I phone Samsung Nokia use more than 1 Gender Male 43 34 18 17 33 145 Female 55 34 29 4 33 155 Total 98 68 47 21 66 300 55 females use blackberry while 43 males use blackberry therefore female s use more blackberry than males, in the case of I phone the ratio of both male and female are the same, for Samsung female s use Samsung more than males, males use Nokia more than females. Both male and female agree equally in using more than 1 mobile brand. Gen der * reservoir of knowledge Cross tabulation Count Source of knowledge Total TV ad Radio ad Newspaper ad Internet banner Word of mouth more than 1 medium Gender Male 25 9 12 52 13 34 145 Female 18 9 14 34 51 29 155 Total 43 18 26 86 64 63 300 This table above shows more male heard about their mobile through Television than women, an equal number of males and females heard about their brand through radio, while more females heard about their mobile brand through newspaper than males this is surprising cause it is only natural to think males are more interested in newspaper than females but reverse is the case. 52 males heard about their mobile through the internet banner and 34 for women, a very interesting part of this table shows that 51 females got to now about their mobile brand through word of mouth and only 13 males heard through word of mouth therefore it is safe to say women are likely to act upon what they hear more than men. More male got to know about their mobile bra nd through more than 1 of the mediums than females. RECOMMENDATION Mobile phone dealers should concentrating in stocking * Blackberry Z10 * Blackberry bold 4,5 and 6 * Blackberry torch 1, 2 and 3 * Blackberry curve 3 and 6 * Samsung S3 and S4 * A little of Nokia phones especially the touch light brand References