Columbia Sportswear Stock Analysis Case Study Example | Topics and Well Written Essays - 2250 words

Columbia activewear Stock Analysis - Case Study ExampleColumbia Sportswear Company manufactures outwear including those meant for sports activities. The bon ton is based in the United States and was started by Paul Lamfrom in 1938 who is the father of the Gert Boyle the current chairperson. Headquartered in cedar tree Mill Oregon, Columbia Sportswear produces footwear, camping equipment, headgear, outerwear and skiwear having proved the highest seller of skiwear in America in the year 2001. The company has developed an outside(a) reputation through which it has managed to conduct their sales on an international platform developing their products more on quality standards, performance pact high functionality and giving appraise for money to the customers. The company deals with the designing of the products, their marketing and the distribution to the different markets that they create.The company has existed since 1938 amassing experience creating wisdom in wrinkle running. With more than 70 years in business, the company is in position to make feasible decisions on product development with a mission to design and ensure delivery of authentic outdoor(a) products of high value for only active consumers with no regard to ages. The company prides in understanding the demand of the customer well making products that keep customers comfortable and achieve protection from the different environmental effects or weather conditions. They provide products that tolerate lead the market and help the customers achieve their market needs. The business started as a family business that developed slowly to reach the global market after the secure of a small company Columbia Hat Company turning into todays abundant company Columbia Sportswear (Columbia History).This means that the current assets are in position to cover all the current liabilities of the company 4.15 times which means the company has a reasonable working capital that can take care of the business n eeds of the company. Working capital is